Some categories show up everywhere.
If you’re reading this, you’ve probably thought about building one of them.
source: startuphunt.io | data from the last 7 days.
And you’ve probably told yourself the usual story.
“It’s crowded.” / “Too late.” / “I should find a fresh idea.”
It’s not… and it means two things.
There is proven demand.
The generic version of the product is already taken.
Treat crowded categories as the default layer: the boring, one-size-fits-all version. Here a way to exploit them :
Crowded category = what you're building.
Niche angle = who and how you serve them.
Let’s detail this in the next section:
Today’s startup worth copying
Today we will look at two picks from a crowded category : Post planners.
Two examples I like from @tibo_maker: PostSyncer and SuperX.
On paper, they overlap a lot.
Both help you plan content. Both help you post consistently. But:
PostSyncer is the big umbrella. Multi-platform, more features, heavier feel.
SuperX is the opposite. Laser-focused on X.
Here’s why this works.
Bigger creators and agencies can lean toward PostSyncer.
Smaller, X-first creators can lean toward SuperX.
When you bet on one platform, a few things happen:
Your marketing gets sharper. “For X creators” is clearer than “for everyone.”
Your product gets simpler. No need to support five social APIs on day one.
Your audience becomes findable. You know exactly where they hang out.
How to copy this play
Pick a crowded category: Post planners, CRMs, AI note tools, whatever.
Then pick one platform or one group and go all-in.
Examples:
Post planner just for Instagram carousels.
CRM for freelancers in web dev.
AI copywriter for financial newsletters.
Remember: you don’t need to beat the generalist.
You need to become the obvious choice for a specific person/audience you are niching.
That’s what SuperX does for X creators. Look how focused the message is:
It gives them a simple “this is for me” moment.
Crowded categories are not the problem.
Generic positioning is.
So here’s a small exercise for this week:
Write down the crowded category you secretly want to build in.
Under it, list three niches you understand better than most people.
For each niche, write one sentence: “It’s a [category] built for [very specific person] to [very specific outcome].”
If you end up building a hyper-niched “crowded” tool after reading this, send it to me.
I’d love to see it and maybe feature it in a future issue.
See you Thursday,
Jeremy.