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Most founders obsess over launches. But if every project is a fresh start, you eventually hit a wall.
What really grows over time isn’t the product,it’s the connection you build.
Let’s see how:
Building a community is boring. But that’s what pays you.
Take John C. Phillips. He focused on photography and started a newsletter on that topic.
Over time:
100,000+ people subscribed.
Every send went straight into inboxes of people who trusted him.
So when he finally launched a SaaS in the photography space, sent it to his audience “Hey, I built this for you.”
It had an instant impact. Where he also made a SaaS for dev. Way way more difficult started for nothing, no real impact.
What did he do ? Started a newsletter about dev.
The newsletter about dev
dailytips.dev
The product built before the newsletter
autochangelog.com
That’s the game.
Copy this strategy and use every asset.
The problem is when you switch niche, you lose all momentum.
Your “audience” is just past customers.
Instead, pick a niche and stick to it. Let your email list grow in one direction.
Some niche ideas:
Tools for creators
Workflow tips for indie hackers
Finance advice for freelancers
Instead of starting fresh, all your waitlists, sign-ups, and clicks feed into one newsletter.
That list becomes a pool of warm leads you can email anytime you launch something new (stick to your niche!).
Be clear up front, let them know what they’re signing up for.
What compounds is not the product itself. It’s the newsletter, the audience.
That trust takes time, but once it’s built, every launch works in your favor.
If you want to start a newsletter, try beehiiv. It’s free for up to 1,000 subscribers.
They offer a 14-day trial plus 20% off your first 3 months, a solid deal.
What you can do this week:
If you’re building in a niche, don’t just collect users. Collect subscribers who share your core idea.
Turn every sign-up or waitlist into a newsletter subscriber.
StartupHunt is here not just for one-off wins, but to help you build an audience.
No product or SaaS behind this yet. When I spot something useful, I share it to make my next launch easier (plus, I love writing these).
Each email you send helps you:
Understand your niche better
Hear from real people with real problems
Test ideas quickly instead of burning months
And when you finally hit a winner, you have a warm, informed audience ready to click, reply, buy, or share.
If you build something from this email, send me the link. I’m happy to support your launch.
See you Thursday,
Jeremy
For support check out 1440 Media:
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